Executive R&D Team

At the heart of any products is its composition and formulation. Best Formulations understands the need for science-based products, so we stay on the cutting edge of nutrition, science, and regulatory concerns. We partner with the world's leading researchers, doctors, and botanical experts to analyze health trends and help our customers stay at the forefront of the markets. Our talented research and development team of formulators, chemists, and Ph.D.s possess over 100 years of combined experience in nutritional, biological, and pharmaceutical sciences and can assist you from raw material sourcing to creating products that meets or exceeds your targeted criteria. Our scientists source, analyze, and approve raw materials for use in the products. Our certification program builds trust and long-term relationships with suppliers to guarantee high quality raw materials. Our chemists complete comprehensive testing to verify the high quality raw materials used in each product.

Our Management Team is comprised of business leaders and industry professionals with decades of experience growing and leading successful companies. Our team ensures that we operate in line with the company’s core values to satisfy the needs of our Customers, Employees, and Business Partners.

Charlie Ung
Chairman and Founder
Charlie Ung
Charlie graduated from National Taiwan University majoring in Agricultural Chemistry. After doing graduate work at the University of Oregon, Charlie served as technical director in charge of research, product development, and quality control at Rich Life Vitamins. He later joined the Nature's Sunshine overseeing their technical department. In his 30 plus years in the health food industry, Charlie has developed literally hundreds of nutritional products and formulations generating millions in sales. His intimate knowledge of this business is an invaluable and priceless resource.
EUGENE Ung
CEO
EUGENE Ung
Eugene has been in the dietary supplement industry for over 20 years and has deep experience and knowledge in executive management, strategic operations, manufacturing, product development, marketing, and regulatory affairs. As CEO, Eugene oversees the overall strategic direction of the company focusing on customer relationships, product innovation, and employee development to grow Best Formulations into the industry’s leading contract manufacturer. Eugene graduated with a BA in Nutritional Sciences from Cornell University and is a founding Board Member of the Nutrition Industry Association West.
JEFFREY GOH
President
JEFFREY GOH
Jeff has an impressive track record of building and leading high growth private and public companies that consistently exceed customer, employee and shareholder expectations by fostering a diverse, inclusive, and collaborative workplace culture. With a renowned understanding of consumer trends, influences, and global concepts gleaned from his three decades in consumer product development and marketing, Jeff understands how to build successful brands and seamless R&D across an impressive range of product categories in tightly regulated industries, fast growing sectors, and international markets. Jeff also has built successful businesses that focused on contract and private label manufacturing supplying some of the largest companies domestically and internationally. He has served in executive positions at Procter & Gamble and Frito-Lay (PepsiCo), has also worked in Private Equity and owned several companies.
robin koon
Executive Vice President, Sales & Marketing
Robin C. Koon
Robin has a broad background in clinical pharmacy and nutraceutical and pharmaceutical manufacturing with over twenty-five years experience in clinical pharmacy. Besides filling prescriptions, he has worked as a drug chain executive overseeing operations, managed-care (PBM), and in retail mass market (drug chain). He is licensed with the California State Board of Pharmacy and sits on the Board of the California Pharmacist Association. His manufacturing experience includes purchasing, formulation, R&D, and sales and marketing. He has worked for various employers such as Horton & Converse Pharmacies, Thrifty-Payless Drug stores, Medco, Merck Pharmaceuticals, Fedco Super Stores, PureTek Corporation, and at Robinson Pharma, Inc. His leadership and experience has helped to grow Best Formulations significantly over the past several years.
Vice President, Softgels
Donald R. Steele
Don has over 30 years experience in the pharmaceutical, medical, and nutritional industries covering all aspects including product formulation, research and produc development, plant and machine design, manufacturing, and marketing. After serving in the U.S. Marine Corps, Don graduated Cum Laude from Appalachian State University, with dual Bachelor of Science degrees in Chemistry and in Biology. Don's medical and pharmaceutical work experience has been with such nationally known companies as, Travenol Laboratories, E.R. Squibb Corporation, Britt Corporation, Edward Weck, and Lawrence Medical Systems. Don has been credited with a number of Softgel discoveries and advancements, including the development of the first OTC in a Softgel.
Vice President, Quality & Regulatory Affairs
Nighat Ansari
Nighat brings over twenty years of experience to Best Formulations in quality assurance, quality systems, and quality control. She has extensive operational knowledge in pharmaceutical, biotech, nutritional and cosmetic industries. She holds a BS in Chemistry and Microbiology and a MS in Chemistry. Nighat has contributed to several leading pharmaceutical and nutritional companies such as GMP Laboratories of America, ICN, and Baxter.
Unit Dose Production Manager
Jeff Hensley
Jeff brings over 25 years of direct industry experience with a comprehensive scope of all areas of production managing including product development, formulation, GMP implementation, plant design, etc. Jeff's vast and extensive knowledge in various dosage forms including powders, liquids, creams, gels, tablets (chewable, film coated, sugar coated, enteric coated), capsules, triturations and more make him a valuable member of the Best Formulations team.

The partnership to which we commit with our clients extends beyond the laboratory. With our experience and intimate knowledge of the health industry, we can provide consultation to avoid costly mistakes and to ensure that all legal requirements for your products are met. Rest assured that Best Formulations is providing unparalleled service for all of your formulation and product development needs.